Dental PR was not a big issue for many dentists until a few years ago. Patients usually came to their dentist’s office based on personal recommendations from neighbours, acquaintances or family members. Nowadays, the Internet has largely replaced word of mouth. The choice of dentist is still a matter of trust, but the degree of trust depends much more on public opinion.

Dental PR and public relations and marketing for dentists have thus become a necessary component of practice management in the 21st century. The goals are the acquisition of patients and the consolidation of the existing patient base, the announcement of services, focal points and innovations as well as the increase in the marketing of fee-based treatments such as professional dental cleaning, implantology, dental aesthetics and much more.

MIT-SCHMIDT Communication has extensive experience in dental PR and the preparation of patient-relevant topics such as prophylaxis, periodontitis or dental implants since 2004. As a PR agency, we have very good contacts to all specialist and general public media and are also sensitive and responsible on the Internet. Whether it’s the practice homepage, dentist rating or Facebook and Twitter: We position dentists as experts and in this way ensure an increased level of awareness and an optimal reputation.