Prove your backbone!
The medical market is highly competitive: clinics and hospitals, doctors in private practice, pharmacies and providers of health services such as physiotherapists and occupational therapists are under increasing competitive pressure. It is no longer enough simply to be professionally good or to sell high-quality products – instead, unique selling points, services and service must be consistently communicated to the public. Only those who manage to stand out from the competition and convince themselves in this way will remain successful in the long term.
Medical marketing – also known as healthcare marketing or medical marketing – can help providers of medical services or products to attract more attention from patients and customers and strengthen their own credibility.
Some institutions, such as large clinics, have already been marketing themselves for a long time, while others are contacting a correspondingly specialized marketing agency for these tasks. Because professional marketing is strategically oriented for the long term and cannot even be carried out in any way alongside everyday practice or sales.
Marketing in the field of medicine & healthcare requires real expertise
Not every agency can offer you professional medical marketing, because medical marketing requires a corresponding expert knowledge in the area of health care. In addition, there are numerous legal pitfalls and high ethical standards. MIT-SCHMIDT Communication is a Hamburg-based agency specializing in medical marketing. We have been supporting companies in the medical and health sector for over ten years. This is why we are familiar with the latest developments and legal guidelines, know today what the competition is planning for tomorrow and can thus design efficient strategies to inform, attract and retain referring doctors, patients and partners as long as possible.
No matter whether you run a hospital, a doctor’s practice, a pharmacy, a medical supply store or a nursing home: We advise you on corporate design, create your own Internet presence, produce flyers and brochures for you and, if desired, flank these services with effective medical PR. We also attract attention and maintain a good reputation on the Internet through online marketing and social media, especially via Facebook, Instagram and Twitter.
Are you interested in further information? On our website you will find a list of our references. Please feel free to contact us at any time – we look forward to your call!
+49 (0)40 41 40 63 9-10