Sport PR

Sport PR We make your brand fit for the future!


Sport and fitness are very important in today’s society. We all want to stay healthy, slim and young for as long as possible. In 2013, the Techniker Krankenkasse analyzed how fitness-oriented the Germans are in the study “Move, Germany! After all, 27 percent are active one to three hours a week, 13 percent regularly do three to five hours of sport. Another six percent are even competitive athletes and complete an exercise programme of at least five hours per week. A Deloitte study also showed that over seven million people in Germany are registered as members of a fitness studio – that is about nine percent of the population.

In short: Sport is not murder, but trend! The market has long since opened up and flooded consumers with new appliances, sophisticated gadgets, countless apps, sportswear and footwear, food supplements and much more. For consumers interested in fitness, this jungle of offers is often confusing. While the big praised effect of the biggest hype is often delayed, meaningful and serious products sometimes receive too little attention and sell badly.

With PR more attention for your product or your company

With Public Relations for Sport and Fitness you choose the serious and credible way to promote your product or your brand beyond miracle promises. MIT-SCHMIDT Kommunikation sees itself as a creative and innovative agency for sports PR, fitness PR, sports marketing and fitness marketing. Whether for companies, institutions, associations, individuals or events – we make public relations with sporting ambition and commitment. We connect products, people, media and events and thus create eye-catching platforms that inspire your customer target group. By cooperating with sports physicians and prominent testimonials in our press work, among other things, we achieve a high level of attention and credibility and repeatedly achieve impressive publications in both the specialist and public media. We are also experienced in social media and know how to make friends using Facebook, Instagram and Twitter. Especially in competitions and campaigns, we can use social media to reach numerous people directly and personally and encourage them to interact.


With us the marathon becomes a simple sprint!

If you too would like to be one of the range winners, please contact our agency. Just send us an e-mail or give us a call. A non-binding initial meeting with one of our PR experts is always free of charge.


Send us an e-mail or just give us a call!


+49 (0)40 41 40 63 9-10