Culinary highlights for the media
Eating and drinking are essential components of our lives and at the same time a sensual joy. When shopping for food or in a restaurant, we can choose from a variety of offers. This is not always easy. In addition to the feeling of hunger and appetite for certain foods, there are many other factors that influence our decision: The price-performance ratio, the brand, personal trust in the manufacturer, any existing or suspected food intolerances, current trends, and food scandals.
Food PR – i.e. public relations for topics relating to food and enjoyment – helps consumers to find their way through the jungle of discounters, delicatessen shops and organic markets. It is not just about food (food) in the strictest sense, but also about beverages including alcohol such as wine, sparkling wine and beer, gastronomy and hotel business.
A culinary feast for the media – Food PR by MIT-SCHMIDT
As an agency for food communication, we are highly sensitive to the characteristics of the most diverse products, their origin, preparation and promotional presentation. Your food company doesn’t have to be a big brand for that: With individual stories, targeted addressing of media, attention-grabbing actions and small events, we make sure that people talk about you – and not behind a fork.
Food PR by MIT-SCHMIDT Kommunikation can be many things, but by no means boring. The basis for our public relations and marketing work is first and foremost our enthusiasm for the world of food topics, our understanding of products and brands, which has grown over the years, and our personal media contacts, which we have been able to establish thanks to the constant dialogue with technical, advisory and food editors and the publishers’ test kitchens. We serve your themes fresh, hot and in media-appropriate appetizers and thus place delicacies both in the print press and online. We also use social media to get into the kitchens of consumers and restaurateurs and offer your target group culinary delights on Facebook or Twitter. Similar to cooking and banquets, the same applies here: In order to offer new attractions, we have to leave the old trails. That’s why we combine food PR with advertising and marketing measures where it makes sense.
Come to MIT-SCHMIDT Kommunikation and let us tempt your target group together with tasteful food PR. Whether you are a food manufacturer, food retailer, restaurant owner or winegrower – as an experienced public relations agency we are sure to have a solution for you.
Get in touch with our team now and arrange an initial consultation without obligation. We develop a five-star PR strategy for you. Give us a try!
+49 (0)40 41 40 63 9-10