Public Relations for Consumer Goods
You want to launch a new product on the market or make an already established one a bestseller? Then you need PR, and that is product PR!
The advantages of PR over advertising or marketing are the often higher credibility and thus greater impact as well as the significantly lower costs. If you want to convince your target group on a factual-objective level, public relations is the means of choice for products – especially in connection with individual targeted marketing measures.
The methods of our public relations work are geared to the communicative environment of the product, i.e. the public, a partial public or a strictly defined target group. Product PR – similar to corporate communications – does not only pursue the purpose of increasing sales. Especially when it comes to new products on the market, the first priority is to increase the awareness of the products, to disseminate and deepen knowledge about the product in the target group via various media, to optimize the product image and to generate a solid long-term bond between product and buyer. A desirable side effect of product PR can also be the triggering of spill-over effects: the target group is automatically interested in further products from the same company or brand.
The PR agency for your product
When looking for a PR agency for product PR, you should make sure that the agency and the product match. The chosen PR agency should, if possible, have already supported clients from your industry with product PR. The PR-agency from Hamburg – MIT-SCHMIDT communication – has more than ten years of experience in product PR. In particular, we have specialised in the fields of medicine and healthcare, lifestyle, beauty as well as food and beverages.
We would be pleased if you contact us!
+49 (0)40 41 40 63 9-10